Subprime Attention Crisis, Tim Hwang, 2020
Tim Hwang in Subprime Attention Crisis exposes the markets that underlie the internet. These attention markets, where our attention is traded at hyperfast speed, highly parallel financial markets. This is no accident, as the tech and finance industries have been tightly connected since the beginning of the commercialization of the internet. And indeed, many executives in tech came from the finance world. The market for attention highly resembles more traditional commodity markets such as for oil, timber, or water. Hwang gives a very useful historical overview of the development of the market for wheat, where once farmers travelled to sell their individual yields at marketplaces in the city. Later, wheat was standardized by lot, quality, season, and other characteristics, and then turned into indistinguishable abstracted commodities. Eventually, futures and other financial derivatives developed on top of the underlying asset and became enormous markets. Subprime Attention Crisis la...